Google’s new logo goes beyond aesthetics

So you’ve seen Google’s new simpler, sans serif logo and thought to yourself, that’s nice. But the new logo is more than just a marketing play. It signifies important shifts for the company and clearly highlights their expansion efforts for the future.

Here is what the new logo really means for the company:

1. More than a search engine. The original logo was designed to be viewed on a PC, 17 years ago. The company has transformed significantly since then and now has extended to multi-screens including phone, TV, watches and dashboards. The new design allows the company to adapt to the “tiniest of screens”. Google rolled out the new logo through a Google Doodle and an official blog announcement to communicate its plans for growth.
2. Preparing for the future. The new logo comes only a few weeks after the announcement of Alphabet which is a new holding company replacing Google Inc. Alphabet will offer more transparency to Google investors and enable other Google companies to mature and develop independently. Google is clearly planning ahead by designing a logo that will help them extend their product offerings.
3. It’s all about the customer. Google’s success is based on understanding their clients and always being one step ahead by fulfilling our needs before we even ask (for example, Google search auto fill). This cleaner logo design is another key component that highlights their commitment to their customers. “We think we’ve taken the best of Google (simple, uncluttered, colorful, friendly),” the brand’s leadership team wrote in their blog.

We should all take a cue from Google and ask ourselves:

• How is our company adapting to new technologies and using them to their fullest potential?
• Do we have the necessary resources or structures in place to adapt and be competitive players in the marketplace 5 or 10 years from now?
• With each and every touch point we have with our clients, are we providing the best experience to our customers?

By the looks of things it’s an exciting time for Google and we’ll hear more exciting news in the near future. Here’s a video that highlights Google’s impressive evolution: