Events, just like every other marketing medium, have become extremely competitive. How do brands stand out and engage with their audience. They make them memorable. I think Lole did it right with their White Tour this past summer and here’s why.
This Monday, August 21 you either witnessed the solar eclipse not seen in 90 years or saw all your friends post about it on social. I tuned into all the social chatter trying to pay close attention to brands using the eclipse as a marketing opportunity. There were a few companies that tried, but only one really stood out.
I first heard about SoulCycle at an Entrepreneur’s Conference a couple of years ago. By that point SoulCycle was a recognized name, at least in the United States, and it garnered a cult following. But what’s so special about this spinning studio? I wanted to find out. The first Canadian location opened in Toronto on March 2017. This was my chance and here’s what I uncovered.
Last night I attended a fireside chat featuring Michelle Slater, an award-winning Marketer and currently the Head of Business Marketing at Twitter Canada. Michelle works closely with Fortune 100 companies to integrate Twitter into their marketing plans. She gave us an inside look into the organization and spoke about her role at the company, big data, challenges in the industry and Twitter’s future.