Events, just like every other marketing medium, have become extremely competitive. How do brands stand out and engage with their audience. They make them memorable. I think Lole did it right with their White Tour this past summer and here’s why.
This Monday, August 21 you either witnessed the solar eclipse not seen in 90 years or saw all your friends post about it on social. I tuned into all the social chatter trying to pay close attention to brands using the eclipse as a marketing opportunity. There were a few companies that tried, but only one really stood out.
I first heard about SoulCycle at an Entrepreneur’s Conference a couple of years ago. By that point SoulCycle was a recognized name, at least in the United States, and it garnered a cult following. But what’s so special about this spinning studio? I wanted to find out. The first Canadian location opened in Toronto on March 2017. This was my chance and here’s what I uncovered.
The road to achieving our resolutions is not glamorous or thrilling. Instead, it’s sometimes dull, frustrating and tiring. And this is the point – about 1-2 months in – where most of us give up. It’s not fun anymore. It’s tough. It’s uncomfortable.
“You get what you are, not what you want.” – Les Brown I originally wrote this as a 2017 wishlist, but wishes are nice to haves. My goals are not nice to haves they are NEED to haves. Instead, I decided to write out a list of my guiding principles which will help me focus on what is important.
CrossFit and life is tedious, repetitive, frustrating and painful but along the way you come out a whole lot stronger. Read about my CrossFit Journey and how it played an instrumental role this year to overcome challenges.
What does an independent woman in 2015 look like? The amazing thing is there is no prototype. Being a strong, independent woman is a state of mind, not a state of being. She looks and acts any way she wants. Here are 5 characteristics of a strong, independent woman.