I first heard about SoulCycle at an Entrepreneur’s Conference a couple of years ago. By that point SoulCycle was a recognized name, at least in the United States, and it garnered a cult following. But what’s so special about this spinning studio? I wanted to find out. The first Canadian location opened in Toronto on March 2017. This was my chance and here’s what I uncovered.
Last night I attended a fireside chat featuring Michelle Slater, an award-winning Marketer and currently the Head of Business Marketing at Twitter Canada. Michelle works closely with Fortune 100 companies to integrate Twitter into their marketing plans. She gave us an inside look into the organization and spoke about her role at the company, big data, challenges in the industry and Twitter’s future.