Events, just like every other marketing medium, have become extremely competitive. How do brands stand out and engage with their audience. They make them memorable. I think Lole did it right with their White Tour this past summer and here’s why.
This Monday, August 21 you either witnessed the solar eclipse not seen in 90 years or saw all your friends post about it on social. I tuned into all the social chatter trying to pay close attention to brands using the eclipse as a marketing opportunity. There were a few companies that tried, but only one really stood out.