Mishka is a B2B marketer, brand architect and social media strategist. She also enjoys blogging for her website MishkaAlarcon.com and for other organizations including: American Marketing Association (AMA) Toronto Chapter, Lean In Canada and most recently VIV Love Life. In addition to writing she loves taking pictures of architecture and competing in CrossFit.
It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again...who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly. -Theodore Roosevelt