I first heard about SoulCycle at an Entrepreneur’s Conference a couple of years ago. By that point SoulCycle was a recognized name, at least in the United States, and it garnered a cult following. But what’s so special about this spinning studio? I wanted to find out. The first Canadian location opened in Toronto on March 2017. This was my chance and here’s what I uncovered.
Whether you like it or not doesn’t really matter. Instagram’s new logo symbolizes its increasing departure from being considered a photo-sharing app to “building a global community of storytellers”. Simply put, their new logo is a positioning strategy.
So you’ve seen Google’s new simpler, sans serif logo and thought to yourself, that’s nice. But the new logo is more than just a marketing play. It signifies important shifts for the company and clearly highlights their expansion efforts for the future. Here is what the new logo really means for the company:
I’ve said it before; this is the best time to be an entrepreneur. This doesn’t mean everyone should be an entrepreneur. Being your own boss can be liberating, fulfilling and empowering. However, it’s crazy hard work. Read three common myths of entrepreneurship.
If you’re a time-starved entrepreneur you probably thought to yourself, “What? I came up with the idea, I don’t need a plan.”
Writing a plan will take time but it’s well worth it. It gives you clarity on what you want to do, who to target, how to do it and when to expect to make a profit.