So you’ve seen Google’s new simpler, sans serif logo and thought to yourself, that’s nice. But the new logo is more than just a marketing play. It signifies important shifts for the company and clearly highlights their expansion efforts for the future. Here is what the new logo really means for the company:
He who can no longer pause to wonder and stand rapt in awe, is as good as dead; his eyes are closed.” -Albert Einstein This past weekend I attended a panel session titled, Thinking like a designer hosted by the Toronto Offsite Design Festival. The event featured notable Toronto designers and creative thinkers including, Helen Kerr, Zahra Ebrahim, Paddy Harrington, and Greg Van Alstyne. They discussed the value of design thinking and its impact on business.