Events, just like every other marketing medium, have become extremely competitive. How do brands stand out and engage with their audience. They make them memorable. I think Lole did it right with their White Tour this past summer and here’s why.
This Monday, August 21 you either witnessed the solar eclipse not seen in 90 years or saw all your friends post about it on social. I tuned into all the social chatter trying to pay close attention to brands using the eclipse as a marketing opportunity. There were a few companies that tried, but only one really stood out.
I first heard about SoulCycle at an Entrepreneur’s Conference a couple of years ago. By that point SoulCycle was a recognized name, at least in the United States, and it garnered a cult following. But what’s so special about this spinning studio? I wanted to find out. The first Canadian location opened in Toronto on March 2017. This was my chance and here’s what I uncovered.
“Change is inevitable. Growth is optional.” – John Maxwell Change is constant and as John Maxwell wrote, inevitable. However, the speed at which change has occurred in the past decade has surprised many legacy organizations and has made it extremely challenging for them to grow. As Jordan Banks, Managing Director of Facebook Canada put it, “fundamentally, everything is changing – industries, technologies, pop culture – everything.” So how do organizations ensure that they not only survive digital disruption, they thrive?
Whether you like it or not doesn’t really matter. Instagram’s new logo symbolizes its increasing departure from being considered a photo-sharing app to “building a global community of storytellers”. Simply put, their new logo is a positioning strategy.
I’ve said it before; this is the best time to be an entrepreneur. This doesn’t mean everyone should be an entrepreneur. Being your own boss can be liberating, fulfilling and empowering. However, it’s crazy hard work. Read three common myths of entrepreneurship.